Apple Unveils iPhone 17 Lineup and Ultra-Thin iPhone Air

Apple Unveils iPhone 17 Lineup and Ultra-Thin iPhone Air

Apple’s fall hardware showcase on marked a design pivot for the iPhone with the introduction of the iPhone Air, the thinnest model in the company’s history at just 5.6 mm. Alongside it, Apple revealed the broader iPhone 17 family, refreshed Apple Watch models, and AirPods Pro 3. All arriving with Apple’s latest software generation.

The Star: iPhone Air


Apple framed the iPhone Air as a statement piece. Its 5.6 mm profile makes it slimmer than any rival flagship, though that design choice comes with a tradeoff: a single rear camera and a smaller built-in battery. To address endurance concerns, Apple introduced a magnetic battery accessory that attaches flush to the device’s back.

Powered by the A19 chip (built on TSMC’s 3 nm process), the iPhone Air targets major efficiency gains. It launches at $999, with preorders opening and general availability beginning .

The iPhone 17 Pro Models


The iPhone 17 Pro and Pro Max take the performance spotlight, running on the A19 Pro chip. Apple is pushing faster on-device AI processing, better gaming performance, and camera upgrades that emphasize low-light photography. Both models retain a triple-lens system, and Apple is claiming up to 30% better battery efficiency than last year’s 16 Pro line.

Apple Watch Series 11 and Ultra 3


  • Apple Watch Series 11 introduces hypertension alerts and improved sleep scoring, positioning it more directly as a health companion.
  • Apple Watch Ultra 3 expands outdoor capabilities with satellite connectivity and enhanced battery life for multi-day expeditions.

AirPods Pro 3: Audio Meets Health


Apple’s third-generation AirPods Pro add a heart-rate sensor and enable live translation, hinting at Apple’s ambition to merge fitness and travel functionality. The new model also improves active noise cancellation and battery life.

iOS 26 and the Ecosystem Refresh

Alongside the hardware, Apple rolled out iOS 26, macOS 26, watchOS 26, and iPadOS 26. The standout aesthetic change is a “Liquid Glass” UI theme, while functionality upgrades include system-wide live translation and deeper accessibility customization.

Why It Matters

The iPhone Air represents Apple’s boldest hardware risk in years. By pushing ultra-thin design while compromising slightly on battery and cameras, Apple is betting on style and portability over spec wars. At the same time, the A19 family underscores Apple’s lead in custom silicon, while wearables and AirPods deepen the health-focused ecosystem.

With preorders opening and devices hitting shelves , Apple is aiming to lock in early holiday sales while maintaining its premium brand edge.

Sources

F

Fabio

Author at ConsumerRewards

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